Following the loss of control and subsequent grounding of the Shell drilling rig, Kulluk, that company’s PR team goes to work.
Sitting in PR headquarters, mostly silent, members of the PR team wracked their brains trying to find a way to at least mitigate some of the negative publicity being aimed at the corporation.
Then it came. One member of the team jumped up and exclaimed, “I’ve got it! Let’s spend some money on Facebook and try to get some extra ‘Likes’ over this whole thing!”
And everyone at Shell agreed.