An athletic company called Eken is one of a few companies profiting off of gullible people who believe a bracelet (or in some cases, simply a business card) with holograms on it can give them special athletic abilities.
So, how do they work? Let’s take a look at the Eken Powerband website:
EKEN Power Bands are the latest in sports performance technology. Each Power Band is made of high grade silicone and embedded with 4 nFIT holograms. The 4 nFIT holograms result in a higher potency product which the wearer can instantly recognise.
nFIT (nano Frequency Infusion Technology) is our proprietary system for programming the EKEN holograms. This method ensures that each hologram receives a highly concentrated dose of the frequencies required to produce the highest potency and longest lasting product on the market.
Programming holograms? Highly concentrated doses of frequencies? Frequencies of what? And how do you infuse a hologram with a frequency?
So, the power comes from the nFIT holograms. And what does it say about the holgrams again?
“The 4 nFIT holograms result in a higher potency product which the wearer can instantly recognise.”
Higher potency compared to what? What is being measured? I had so many questions, but alas there’s a FAQ link above. Surely, the frequent questions others must be asking would definitely provide a start for mine.
The FAQ is coming soon; but, of course!
I had to settle for the testimonials page, which holds a handful of YouTube videos of the Power Bands being “tested” on various athletes. The tests all center around applying leverage to a part of the athlete’s body, both without and then with the Eken Power Band. Expectedly, the athletes perform the tests better while wearing the band. On the last video, the athlete exclaims, “Oh, that’s just ridiculous!” He’s absolutely right; it is ridiculous. Unfortunately, he meant it in a “miraculous” sort of connotation.
So how much do these things cost? I mean, these silicone bracelets are all over the place anymore, and my kids have dozens of little holograms that they get for a quarter out of vending machines at the grocery store. $2, $10, $20? Not quite.
$69.95 Australian — The US Dollar and the Australian Dollar are currently just about equal.
For $69.95, you get a few cents worth of silicone and Chinese plastic. If you’re super-lucky and believe the claims — even though they don’t make any sense — you might get a placebo effect.
But if you can make yourself believe in something, why not make yourself believe that donating to this blog will enhance your athletic abilities as well?
And I’ll even let you name your own price!
In summary: this is just a new take on the same old woo that swindlers have been peddling for ages. They’ve found an even cheaper way to sell their crystals and magnets, and trick people into thinking there’s some scientific basis for their claims. This is pseudoscience, and it’s cropping up in more and more places. Always keep an eye out, always think before you buy, and never hesitate to point out a swindler!
For a thorough debunking of the Power Bands, check out the video made by Richar Saunders from The Skeptic Zone.
Also, it’s funny. This company is recycling the same nonsense (it’s often crystals and magnets) to separate people from their money, so it’s not much of a surprise how similar they crafted their logo to something else easily recognizable with athleticism.
But I’m sure that’s just a coincidence.